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An exclusive invitation-only roundtable event, Digital Cream London is an opportunity for senior client-side digital marketers to discuss best practice and the reality of digital marketing with the industry’s ‘cream of the crop’.
Network and learn from peers across various industries and benchmark where you are within your organisation and what you’re trying to achieve.
It’s an interactive event where you have a say in the conversation …and the more you engage, the more you learn.
In response to demand, this year we're running a parallel event specifically for B2B and considered purchase marketers. Find out more...
Roundtable Format
The roundtable format allows you to benchmark from your peers how they are addressing the challenges and opportunities you are also facing. Roundtable topics typically involve best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting and trends to name a few.
Roundtable discussions will run for an hour and a half each. All roundtables are moderated and focused on a particular topic. The specific agenda for each topic and table will depend on the input of the delegates.
Choose your Topics
Roundtable topics and agendas have been created by the Econsultancy analyst team. Registering for the event is simple, choose 3 table topics from the list below that you are most interested in and we will do the rest.
Ad Networks, Exchanges and Demand Side Platforms - evolution of online advertising
Attribution Management
Campaign Impact Measurement – how to do it without relying on cookies
Cross Channel Marketing
Customer Experience and
Conversion
Data harnessing for online product marketing
Digital Teams - structure, talent and resourcing
E-commerce - getting the most from your platform
Email Marketing - trends, challenges and best practice
Integrated Search (PPC/SEO) - trends, challenges and best practice
Joining Up on and offline channels and data
Mobile Advertising
Mobile apps - platform
choice, app marketing, design and build
Mobile Commerce - maximizing revenue from the mobile channel
Online PR - trends,
challenges and best practice
Onsite Conversion Rate Optimisation
SEO - trend , challenges
and best practice
Site Search, Navigation
and Merchandising
Social Commerce
Social media Measurement
and Optimization
Social media Tools and
Best Practices
User Experience - trends
challenges and best practice
Web Analytics - trends,
challenges and best practice
Web Experience Management
About Econsultancy's peer-to-peer roundtable events
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