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33 Votes
26 Votes
Should digital marketers be generalists or specialists?
http://econsultancy.com —
One of the questions we asked the leaders in their field was, “Is it more important to have a deep knowledge about a specific area of digital expertise, or all-round digital experience?” In the light of discussions regarding the importance of “t-shaped people”, as highlighted in our report on digital marketing organisational structures, this discussion is particularly sign
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33 Votes
Is reality catching up to Facebook f-commerce dreams?
http://econsultancy.com —
Following the adage: 'Go where the users are', companies have flocked to Facebook, and they've increasingly been trying to do more with their Facebook presences in an effort to get the maximum ROI out of the social networking experience.For some companies, doing more has meant investing in Facebook commerce, or f-commerce as it is widely referred to. The concept is simple - instead of forcing con
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20 Votes
Why you need a tablet strategy in 2012
http://econsultancy.com —
To add to this, despite record amounts being spent online over Christmas 2011, 26% of online shoppers surveyed indicated they plan to spend even more online in December 2012, (representing the highest measurement of intent to shop online since our survey was launched in 2006), with men demonstrating the highest propensity for this shift.How much shopping do you think you will do online next Chris
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32 Votes
Q&A: Foolproof's Meriel Lenfestey on the EU cookie law
http://econsultancy.com —
Is there now an acceptance that this cookie law is happening and something has to be done to comply, or are some still hoping it will go away? I believe there is an acceptance amongst major online service providers that this is not going away.Many smaller organisations, without legal departments, are likely to be unaware of their responsibilities or are taking a wait and see approach on the
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29 Votes
Credit where it’s due: dealing with the myths of attribution
http://econsultancy.com —
The technically or practically possible myth has been dealt with before. We have real attribution case studies to show people exactly how real clients are really doing it. Really. Other suppliers have too.But, the idea you need an already established view of your digital media campaigns’ role in sales is a greater misunderstanding.For attribution isn’t just about taking action based o
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25 Votes
2012: The year that online retail reaches adulthood
http://econsultancy.com —
It's the beginning of a new year (at least it was when I sat down to write this piece), and each year I look back at what I have achieved so far in my life.I haven't ticked many of the 100 Things to Do Before You Die off this year: I haven't climbed Everest, visited either of the Poles (or Poland) and I've never been an outlaw in Peru. I did make it to the Rugby World Cup though, so it hasn't bee
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